Books (More Info, Call: +1 847 230 9794 )

CHAOTICS: The Business of Managing and
Marketing in The Age of Turbulence
(AMACOM Publishing 2009); distributed 70 countries-35 languages

As the fallout from the financial meltdown of 2008 grows progressively worse, companies, industries, and entire markets cling precariously to life or have ceased to exist altogether.  And the turbulence may not be over any time soon. 

In CHAOTICS, noted global business strategist,John Caslione and marketing guru, Philip Kotler, present the intriguing, if unsettling, argument that these troubled times are not an aberration, but the new face of normal.  In fact, the economic downturn is part of a continually oscillating Age of Turbulence, where both risk and opportunity are quickly felt around the world, now inexorably linked by globalism and technology. 

It's a world that chews up the unprepared, but rewards the prepared – those robust companies that have the ability to quickly anticipate and effectively respond to potential threats.  Timely, practical, and compelling, CHAOTICS is an indispensable guide for business leaders striving to survive today's economic storms and to prosper through the inevitable turbulence of tomorrow.

 

Going Global: How To Successfully
Globalize Your Business
(Economy & Management Publishing House, China 2005)

John A. Caslione depicts the intricate details of how Chinese companies can now turn to globalize their businesses.  A timely book, as Chinese firms are seeking growth outside China where expertise in management talent, brand knowledge, and setting up distribution networks - exists.  Chinese businesses leaders have the money, desire, and now the backing of their government to "go-global."  The Chinese business leaders Caslione has met over the course of 20 years of travel to China now possess a realization that they need Western experienced talent to capitalize on how their businesses can be successful globally - this book advises Chinese leaders of the steps needed to go-Global!

 

 

 

Developing Successful Global Sales and
Global Distribution Channel Strategy
(Economy & Management Publishing House, China 2005)

John Caslione's previously successful book published in China (specifically for Chinese business leaders, in 2005: "Going Global:  How To Successfully Globalize Your Business", spurred high interest of Chinese leaders to request a second Caslione writing focused specifically on the topic of Global Distribution.

As Chinese business leaders continue their strong desire to learn from Western companies how to manage and distribute brand named products in cultures outside and inside China. The desire to go global is a mandate for many business leaders in China. Caslione recognizes this passion and the beauty of this, John admits, is that the learning is from both sides, as Caslione shares his "Western and global business experiences with the very respectful Chinese leaders" he continues to admire, respect and learn even more from his now Chinese business friends.

 

Global Manifest Destiny:
Growing Your Business In A Borderless Economy
(Dearborn Publishing 2001)

As authors John Caslione and Andrew R. Thomas travel and speak around the globe, they are constantly approached by business leaders who ask: "What is a truly global company?" 

Most leaders understand they need to lead their respective companies into a global position. Surprisingly few truly know how to get there.  Becoming a truly leading global organization means much more than having a physical presence in a foreign market.  It also means taking advantage of the inevitable economic integration of humankind and the commercial opportunities that exist in emerging markets—
from Timbuktu to Istanbul. 

Global Manifest Destiny identifies and describes in full detail eight characteristics of leading global organizations that companies of all sizes can use to benchmark their own processes:  global culture; marketing; account management; global e-business; procurement; operations; and finance.  Global Manifest Destiny then reveals the underpinnings of each characteristic to help leaders take their companies into a winning global position.

 

Growing Your Business In Emerging Markets –
Promise and Perils
(Greenwood Publishing 2000)

The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. 
Few companies, however, know how to do it well, if at all.  Their success rate is low, while the cost of failure remains high. 

Authors, Caslione and Thomas, provide insights, knowledge, special tools, and the experience that will show executives how to take hold of these challenges.  Through case studies of companies in a wide cross-sections of industries, the authors highlight the processes necessary to develop successful market entry, sales, and distribution strategies for their companies in emerging markets around the world. 

Global business strategy can no longer be focused on only one country or region; the risks are too great.  Only when a truly global company develops a holistic and global perspective and implements proven strategies can success in the new global economy be achieved.